Digital Marketing Career
Digital Marketing Career Opportunities
What is Digital marketing
Digital marketing is a umbrella term that covers many functions involving online marketing. Currently it is going through revolutionary change in many areas. Starting from search optimization to social optimization it involves building strategy for a company, an individual to any entrepreneur.
Opening many opportunities it now works with data miner to data science specialists to build marketing campaigns that not only work but also bring result in a fast and efficient manner. The major areas that covers the entire digital marketing.
Digital marketing is a science of spreading your voice and show your brand across the web with constant interaction with your prospecting clients and existing clients in social media. With digital marketing many areas are covered for online marketing of a business. Digital marketing is a non-technical field and can be easily grasped by everyone.
The areas that cover digital marketing are
- Website Creation & Designing
- Search Engine Optimization
- Search Engine Marketing
- Web Analytics
- Google Search Console
- Google Ads Certification
- Affiliate Marketing
- Social Media Marketing
- E-mail marketing
- Youtube marketing
Career opportunities in Digital marketing
Thinking of a career in digital marketing in India?
You have come to the right place…
Today with over 460 M internet users, India is the second largest online market and by 2021 it is anticipated that India will have 635 Million internet users.Internet is booming now a days so, it is best platform for the sale anything online. So it give birth the thing is internet marketing. so definitely it gives best carrier opportunities in future.
Digital marketing is the key to hold an in demand profession. Recognizing the importance of digital marketing,brands are getting super active to focus on digital marketing and hence the digital marketing skills are in a serious demand widening its scope in the market space. Higher pay and multiple career choices are the salient advantages of having a digital marketing career.
There is truly a wide scope for digital marketing in many countries and none so more than in India. There are digital markets such as (SEO)search engine optimization,(SMO)Social Media Optimization, (SEM)Search Engine Marketing,content marketing and even email marketing.
You can get a pretty good idea that it’s the most demanding job in India.
After reading all this you might be wondering that “What are the major job roles in digital marketing?”
Major job roles in Digital Marketing
Digital Marketing Manager or Digital Director:
You can say that this is one of the highest position in the field of Digital Marketing.
To attain this position one must at least have 5-7 years of experience in Digital Marketing.
The Digital Marketing Manager/Director looks after the overall marketing development devising strategies that will drive more traffic, undertaking digital marketing campaigns, making improvements in website and updating it regularly etc.
Social Media Executive and Social Media Manager
Job in social media is one of the coolest jobs but don’t mistake it for only Tweeting and Facebooking, there is more to it.
As a social media executive/manager you are required to keep a check on the latest social media trends and plan strategies accordingly, co-ordinate with the content team and client servicing team on regular basis, creating quality content or video etc.
Knowledge about all the social media platforms and a lot of creativity are a must for this job role.
A well designed website will be of no use if the company does not have people who can promote it and thus the company hires SEO executives who make sure that the company’s website is all over the web.
SEO executives are responsible for getting traffic on the website and improving the Google rankings. They have to make sure that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them etc.
The sometimes useful and sometimes irritating ads that we mentioned above are created by these people. They generate a lot leads for the company and therefore there is a great demand for PPC professionals.
As a PPC/SEM expert you are supposed to manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies and graphics etc.
If you think that you can write better than what is already there on the web then you are perfect for this role.
Responsibilities of a content marketer includes creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, co-ordinating with other teams and incorporating their inputs in content, following content trends, etc.
To get into content marketing you will need an impeccable knowledge of English language along with a lot of creativity.
Other Digital Marketing Roles
There are many other roles or designations in Digital Marketing that depend upon company and their requirements.
Digital marketing work from home
In Digital marketing work from home you can have a computer and an internet connection and have access to all the tools that the CMOs of multi-billion dollar companies have.
Even enterprise-level solutions are available for free 14-day or 30-day trials, and you can play around with them. Tools like SEMRush, Moz, Google Analytics, OptinChat, and MailChimp are available to you just as much as they are too big companies.
Most of these companies provide excellent customer support and help you learn even before you become a paid customer. And tons of tutorials are available on YouTube for free.
April 21, 2020
January 5, 2019