Search Engine Marketing

PPC Courses Training Institute in Hyderabad

Why you need search engine marketing ?

Search Engine Marketing is one of the increasingly sensitive and continuous marketing tool with innovations being induced every now and then by the key players of search engines. This has paved a way for in-depth understanding of the Search Engine Marketing concepts and procedures. Digominds provide one with the opportunity to identify the right strategy for the business promotion at Search Engine Marketing, in this course we strive to accomplish the methods to get the appropriate ranking at the Search Engine.
The Search Engine Marketing course enables the candidate to understand the key components of a successful natural search strategy. Further, it enables them to invent SEM innovations and quick-win opportunities. Refining the approach towards the Search Engine Marketing through key phrase analysis and content is taught in these course for performance the website on search engines.
The SEM training course assists an individual to build an effective campaigns with search marketing strategy for right kind of visitors to the website. The modules strive to boost online conversions and stand out in the aggressive competition of the online marketplace. At Digo Minds , we train the candidates to ensure the best possible return on investment of online marketing.

Benefits of Social Media Marketing

  • Increase Brand awareness and recognition
  • Reach target audience more effectively
  • Generate leads and nominal costs
  • Increase in sales
  • Improve in customer service and retention rate
  • Boosts your organic search results

Module 1 - Fundamentals

  • Introduction to Adwords
  • Benefits of Adwords
  • Ads Appearance
  • Quality of campaign
  • Payment
  • Campaign types
  • Bid, Audiences & Ad groups
  • Tools to measure results and campaign optimization

Module 2 - Search Network

  • Keyword Research
  • Keyword Matching and selection
  • Ad formats & Extensions
  • Ads, site quality and quality score
  • Keyword, bidding, targeting – Adwords tools+
  • Performance monitoring and reporting
  • Optimizing performance
  • Reports, Evaluating and auction insights

Module 3 - Display Advertising

  • About Display Ads
  • Using ad formats and adwords gallery
  • Display ads on YouTube
  • Ad formats and targeting on Youtube
  • Optimizing Content on Youtube
  • Display ads on mobile devices
  • Overview of ads on mobile devices
  • Ad formats and appearance

Module 4 - Video Advertising

  • About video advertising
  • Benefits of Video Advertising
  • Planning and Implementation
  • Creating video channel and using video editor
  • Campaign creation, management and performance
  • Ad formats, targeting and remarketing
  • Generating Reports
  • Reporting and ROI

Module 5 - Mobile Advertising

  • Mobile advertising overview
  • Ad formats and campaign creation
  • Bidding, keywords and targeting
  • Extensions and Mobile Display
  • Tracking and analytics
  • Measurement and optimization


Module 6 - Live Projects

  • Work on Live Projects
  • Adwords Editor
  • Case Study
  • Institute Test
  • Quiz
  • Google Adwords Certification Test

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